Matt Rochford
Writer and Creative Director

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Skills

I have a wide range of capabilities centred around idea generation and persuasive communication.

Ad Development:

• Creating on-brief, persuasive ad concepts in any medium or format
• Effectiviely translating concepts into finished ads
• Creating new campaign themes that can be applied across all media
• Getting the most out of a campaign idea in each specific medium or format
• Selling campaigns to clients

Copywriting:

• Writing compelling headlines for ads, DM pieces, websites and presentations
• Writing efficent, persuasive and on-brand body copy for ads, emails, websites, press releases and brochures
• Re-writing existing work to improve tone, formatting and length
• Optimising copy written for one medium or format for use in another

Creative Direction:

• Directing and fine-tuning the work of creative staff
• Recruiting, mentoring and managing creative personnel
• Identifying and pursuing proactive and new business opportunities
• Managing relationships with senior clients, suppliers and colleagues
• Developing efficient work processes
• Budgeting, scheduling and forecasting
• Generating publicity for campaigns in trade and consumer media

Website Development:

• Online business strategy
• Scoping, structural design and name development
• Wireframe design
• Content planning & production
• Project management
• Drive-to-web strategies
• HTML coding

Branding:

• Brand name development, particularly for self-positioning brands
• Slogan development
• Brand positioning & repositioning strategies